Social networking sites have been increasingly gaining popularity. Well-known sites such as Facebook have been reporting growth rates as high as 3% per week [5]. Many social netwo...
Automatic folksonomy construction from tags has attracted much attention recently. However, inferring hierarchical relations between concepts from tags has a drawback in that it i...
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
Clio is an existing schema-mapping tool that provides user-friendly means to manage and facilitate the complex task of transformation and integration of heterogeneous data such as...
Haifeng Jiang, Howard Ho, Lucian Popa, Wook-Shin H...