139 search results - page 6 / 28 » Hybrid keyword search auctions |
ESA
2009
Springer
14 years 11 days ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
GECCO
2005
Springer
14 years 1 months ago
2005
Springer
Many non-cooperative settings that could potentially be studied using game theory are characterized by having very large strategy spaces and payoffs that are costly to compute. Be...
WINE
2007
Springer
14 years 1 months ago
2007
Springer
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...