—User profiles derived from Web navigation data are used in important e-commerce applications such as Web personalization, recommender systems, and Web analytics. In the open en...
The Text Analysis Conference (TAC) is a series of Natural Language Processing evaluation workshops organized by the National Institute of Standards and Technology. The Knowledge B...
Heather Simpson, Stephanie Strassel, Robert Parker...
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...
Abstract. Since more and more Web sites, especially sites of retailers, offer automatic recommendation services using Web usage mining, evaluation of recommender algorithms has bec...
Markov models have been widely used for modelling users' navigational behaviour in the Web graph, using the transitional probabilities between web pages, as recorded in the w...