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» IT Predictions for 2008
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WWW
2009
ACM
14 years 8 months ago
Click chain model in web search
Given a terabyte click log, can we build an efficient and effective click model? It is commonly believed that web search click logs are a gold mine for search business, because th...
Anitha Kannan, Chao Liu 0001, Christos Faloutsos, ...
WWW
2008
ACM
14 years 8 months ago
Online learning from click data for sponsored search
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
Massimiliano Ciaramita, Vanessa Murdock, Vassilis ...
WWW
2008
ACM
14 years 8 months ago
Contextual advertising by combining relevance with click feedback
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifo...
WWW
2008
ACM
14 years 8 months ago
Learning transportation mode from raw gps data for geographic applications on the web
Geographic information has spawned many novel Web applications where global positioning system (GPS) plays important roles in bridging the applications and end users. Learning kno...
Yu Zheng, Like Liu, Longhao Wang, Xing Xie
WWW
2008
ACM
14 years 8 months ago
Hidden sentiment association in chinese web opinion mining
The boom of product review websites, blogs and forums on the web has attracted many research efforts on opinion mining. Recently, there was a growing interest in the finergrained ...
Qi Su, Xinying Xu, Honglei Guo, Zhili Guo, Xian Wu...