Organizations spend significant resources tracking customer satisfaction and managing service delivery. Although a great deal of effort is expended in understanding what goes on w...
Many financial institutions are actively developing new electronic banking products for their retail customers. These efforts are can succeed only if their managers focus the prom...
Based on our field studies and consultations with field experts, we identified three main problems that are of key importance to online web personalization and customer relationsh...
Abstract. Systems for the support of customer relationship management are becoming increasingly attractive for vendors. Loyalty systems provide an interesting possibility for vendo...
Matthias Enzmann, Marc Fischlin, Markus Schneider ...
: This research develops, operationalizes, and empirically tests a model for explaining/predicting the satisfaction of customers with Internet-based services in the context of an o...