Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore th...
Bing Pan, Zheng Xiang, Heather Tierney, Daniel R. ...
Internet search engines identify web pages that contain user-specified keywords, and then rank these pages according to their (heuristically assessed) relevance to the user’s qu...
Snippets are used by almost every text search engine to complement ranking scheme in order to effectively handle user searches, which are inherently ambiguous and whose relevance ...
Major search engines currently use the history of a user's actions (e.g., queries, clicks) to personalize search results. In this paper, we present a new personalized service...
We investigate the subtle cues to user identity that may be exploited in attacks on the privacy of users in web search query logs. We study the application of simple classifiers ...