We propose a Web recommendation system based on a maximum entropy model. Under the maximum entropy principle, we can combine multiple levels of knowledge about users’ navigation...
The objective of the Market Blended Insight (MBI) project is to develop web based techniques to improve the performance of UK Business to Business (B2B) marketing activities. The a...
Landong Zuo, Manuel Salvadores, S. M. Hazzaz Imtia...
Web personalization is the process of customizing a Web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of...
In this paper, the results of a front-page genre analysis of 290 Swedish municipality Web sites are presented, and the appropriateness of the identified design solutions are discu...
The daily use of Internet-based services is involved with hundreds of different tasks being performed by multiple users. A single task is typically involved with a sequence of Web...
Savitha Srinivasan, Arnon Amir, Prasad M. Deshpand...