Recent studies show that a majority of Web page accesses are referred by search engines. In this paper we study the widespread use of Web search engines and its impact on the ecol...
Cloaking is a search engine spamming technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to users browsin...
In response to a query a search engine returns a ranked list of documents. If the query is on a popular topic (i.e., it matches many documents) then the returned list is usually t...
Link analysis is a critical component of current Internet search engines' results ranking software, which determines the ordering of query results returned to the user. The o...
Purpose – The purpose of this paper is to examine the marketing and sales implications of page ranking techniques, in terms of how companies may use knowledge of their operation...