In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
The early success of link-based ranking algorithms was predicated on the assumption that links imply merit of the target pages. However, today many links exist for purposes other ...
Today’s search engines retrieve tens of thousands of web pages in response to fairly simple query articulations. These pages are retrieved on the basis of the query terms occurr...
Richong Zhang, Michael A. Shepherd, Jack Duffy, Ca...
Abstract-- Classification hierarchies are trees where links codify the fact that a node lower in the hierarchy contains documents whose contents are more specific than those one le...
The Google search engine uses a method called PageRank, together with term-based and other ranking techniques, to order search results returned to the user. PageRank uses link ana...