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WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
14 years 5 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
ICMCS
2007
IEEE
131views Multimedia» more  ICMCS 2007»
14 years 2 months ago
Semantic Retrieval with Enhanced Matchmaking and Multi-Modality Ontology
This paper presents a method for automatically annotating and retrieving animal images. Our model is a multi-modality ontology extended from our previous works in the sense that b...
Huan Wang, Liang-Tien Chia, Song Liu
IJCAI
2001
13 years 9 months ago
Keyword Spices: A New Method for Building Domain-Specific Web Search Engines
This paper presents a new method for building domain-specific web search engines. Previous methods eliminate irrelevant documents from the pages accessed using heuristics based on...
Satoshi Oyama, Takashi Kokubo, Toru Ishida, Teruhi...
NIPS
2007
13 years 9 months ago
Evaluating Search Engines by Modeling the Relationship Between Relevance and Clicks
We propose a model that leverages the millions of clicks received by web search engines to predict document relevance. This allows the comparison of ranking functions when clicks ...
Ben Carterette, Rosie Jones
WWW
2007
ACM
14 years 8 months ago
Extraction and search of chemical formulae in text documents on the web
Often scientists seek to search for articles on the Web related to a particular chemical. When a scientist searches for a chemical formula using a search engine today, she gets ar...
Bingjun Sun, Qingzhao Tan, Prasenjit Mitra, C. Lee...