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CHI
2010
ACM
14 years 4 months ago
Gender demographic targeting in sponsored search
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Bernard J. Jansen, Lauren Solomon
WAIM
2004
Springer
14 years 2 months ago
Semantic Search in the WWW Supported by a Cognitive Model
Abstract. Most users of the WWW want their searches to be effective. Currently, there exists a wide variety of efficient syntactic tools that have can be used for search in the WWW...
Katia Wechsler, Jorge A. Baier, Miguel Nussbaum, R...
CLEF
2010
Springer
13 years 10 months ago
Multimedia Search with Noisy Modalities: Fusion and Multistage Retrieval
Abstract. We report our experiences from participating to the controlled experiment of the ImageCLEF 2010 Wikipedia Retrieval task. We built an experimental search engine which com...
Avi Arampatzis, Savvas A. Chatzichristofis, Konsta...
CLEF
2009
Springer
13 years 10 months ago
Automatically Generating Queries for Prior Art Search
This report outlines our participation in CLEF-IP's 2009 prior art search task. In the task's initial year our focus lay on the automatic generation of effective queries...
Erik Graf, Leif Azzopardi, Keith van Rijsbergen
TKDE
2008
231views more  TKDE 2008»
13 years 9 months ago
Personalized Concept-Based Clustering of Search Engine Queries
A major problem of current Web search is that search queries are usually short and ambiguous, and thus are insufficient for specifying the precise user needs. To alleviate this pro...
Kenneth Wai-Ting Leung, Wilfred Ng, Dik Lun Lee