The CALO desktop assistant aims to provide assistance through many AI technologies, including several techniques for learning to perform tasks. Based on our experiences implementi...
Since the publication of Brin and Page's paper on PageRank, many in the Web community have depended on PageRank for the static (query-independent) ordering of Web pages. We s...
Click Through Rate (CTR) is an important metric for ad systems, job portals, recommendation systems. CTR impacts publisher's revenue, advertiser's bid amounts in "p...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Understanding the differences between contrasting groups is a fundamental task in data analysis. This realization has led to the development of a new special purpose data mining t...
Geoffrey I. Webb, Shane M. Butler, Douglas A. Newl...