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SIGECOM
2010
ACM
140views ECommerce» more  SIGECOM 2010»
14 years 25 days ago
Northern exposure: a field experiment measuring externalities between search advertisements
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
David H. Reiley, Sai-Ming Li, Randall A. Lewis
ACMICEC
2007
ACM
102views ECommerce» more  ACMICEC 2007»
14 years 18 hour ago
Security when people matter: structuring incentives for user behavior
Humans are "smart components" in a system, but cannot be directly programmed to perform; rather, their autonomy must be respected as a design constraint and incentives p...
Rick Wash, Jeffrey K. MacKie-Mason
ACMICEC
2007
ACM
245views ECommerce» more  ACMICEC 2007»
14 years 18 hour ago
Keyword generation for search engine advertising using semantic similarity between terms
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
Vibhanshu Abhishek, Kartik Hosanagar
ACMICEC
2007
ACM
97views ECommerce» more  ACMICEC 2007»
14 years 18 hour ago
Pricing web 2.0 related services: peer production
Peer production has played an important role in the economics of Web 2.0 related services. User participation and contribution become the main driving dynamics of this new economi...
Yung-Ming Li, Yi-Lin Lee
ATAL
2008
Springer
13 years 10 months ago
A heads-up no-limit Texas Hold'em poker player: discretized betting models and automatically generated equilibrium-finding progr
We present Tartanian, a game theory-based player for headsup no-limit Texas Hold'em poker. Tartanian is built from three components. First, to deal with the virtually infinit...
Andrew Gilpin, Tuomas Sandholm, Troels Bjerre S&os...