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ICDIM
2007
IEEE
14 years 1 months ago
The selection of CRM systems in financial institutes using the analytic hierarchy
Recently, by changing business circumstances, financial institutes have become interested in customer relationship management (CRM) in order to obtain continuous profit and to kee...
Taeho Hong, Eunmi Kim
AIPS
2003
13 years 9 months ago
Planning for Marketing Campaigns
In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial instituti...
Qiang Yang, Hong Cheng
HICSS
2009
IEEE
136views Biometrics» more  HICSS 2009»
14 years 2 months ago
New Development of Advanced ITG Framework
Recent research has begun to place greater emphasis on the strategic use of IT in seeking to build firm’s capability, thus innovating firm’s business value. In this context, m...
Jung-Hoon Lee, S.-H. Juhn, K.-T. Hwang
HICSS
2008
IEEE
103views Biometrics» more  HICSS 2008»
14 years 2 months ago
Great Scrums Need Great Product Owners: Unbounded Collaboration and Collective Product Ownership
Scrum describes a separation of roles; the product owner is accountable for achieving business objectives and the team for technical execution. A pragmatic and collegial relations...
Ken H. Judy, Ilio Krumins-Beens
HICSS
2007
IEEE
149views Biometrics» more  HICSS 2007»
14 years 1 months ago
Managing a New Computer Device Development in a Creative ISO 9001 Certified Company: A Case Study
This paper describes the findings of a case study that explores the micro level factors surrounding the processes of creativity and process management in a creative organization. ...
Wolfgang Molnar, Joe Nandhakumar