Recently, by changing business circumstances, financial institutes have become interested in customer relationship management (CRM) in order to obtain continuous profit and to kee...
In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial instituti...
Recent research has begun to place greater emphasis on the strategic use of IT in seeking to build firm’s capability, thus innovating firm’s business value. In this context, m...
Scrum describes a separation of roles; the product owner is accountable for achieving business objectives and the team for technical execution. A pragmatic and collegial relations...
This paper describes the findings of a case study that explores the micro level factors surrounding the processes of creativity and process management in a creative organization. ...