Web personalization is the process of customizing a Web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of...
We introduce an active data mining paradigm that combines the recent work in data mining with the rich literature on active database systems. In this paradigm, data is continuousl...
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
Huge masses of digital data about products, customers and competitors have become available for companies in the services sector. In order to exploit its inherent (and often hidde...
More and more data mining algorithms are applied to a large number of long time series issued by many distributed sensors. The consequence of the huge volume of data is that data ...
Raja Chiky, Laurent Decreusefond, Georges Hé...