Web sites must often service a wide variety of clients. Thus, it is inevitable that a web site will allow some visitors to find their information quickly while other visitors have...
By applying web mining tools, significant patterns about the visitor behavior can be extracted from data originated in web sites. Supported by a domain expert, the patterns are v...
Web site structures are complex to analyze. Cross-referencing the web structure with navigational behaviour adds to the complexity of the analysis. However, this convoluted analys...
Today the World Wide Web is seen as an unique medium for interaction. Every organisation has or is about to have its own Web site, aiming to attract as much visitors as each one c...
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...