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» Intentions: a game for classifying search query intent
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WEBI
2009
Springer
13 years 11 months ago
Estimating Ad Clickthrough Rate through Query Intent Analysis
Clickthrough rate and cost-per-click are known to be among the factors that impact the rank of an ad shown on a search result page. Hence, search engines can benefit from estimat...
Azin Ashkan, Charles L. A. Clarke, Eugene Agichtei...
SIGIR
2008
ACM
13 years 6 months ago
Exploring mouse movements for inferring query intent
Clickthrough on search results have been successfully used to infer user interest and preferences, but are often noisy and potentially ambiguous. We explore the potential of a com...
Qi Guo, Eugene Agichtein
WWW
2011
ACM
13 years 1 months ago
Characterizing search intent diversity into click models
Modeling a user’s click-through behavior in click logs is a challenging task due to the well-known position bias problem. Recent advances in click models have adopted the examin...
Botao Hu, Yuchen Zhang, Weizhu Chen, Gang Wang, Qi...
STOC
2009
ACM
102views Algorithms» more  STOC 2009»
14 years 7 months ago
Multiple intents re-ranking
One of the most fundamental problems in web search is how to re-rank result web pages based on user logs. Most traditional models for re-ranking assume each query has a single int...
Yossi Azar, Iftah Gamzu, Xiaoxin Yin
WWW
2006
ACM
14 years 7 months ago
Detecting online commercial intention (OCI)
Understanding goals and preferences behind a user's online activities can greatly help information providers, such as search engine and E-Commerce web sites, to personalize c...
Honghua (Kathy) Dai, Lingzhi Zhao, Zaiqing Nie, Ji...