Clickthrough rate and cost-per-click are known to be among the factors that impact the rank of an ad shown on a search result page. Hence, search engines can benefit from estimat...
Azin Ashkan, Charles L. A. Clarke, Eugene Agichtei...
Clickthrough on search results have been successfully used to infer user interest and preferences, but are often noisy and potentially ambiguous. We explore the potential of a com...
Modeling a user’s click-through behavior in click logs is a challenging task due to the well-known position bias problem. Recent advances in click models have adopted the examin...
Botao Hu, Yuchen Zhang, Weizhu Chen, Gang Wang, Qi...
One of the most fundamental problems in web search is how to re-rank result web pages based on user logs. Most traditional models for re-ranking assume each query has a single int...
Understanding goals and preferences behind a user's online activities can greatly help information providers, such as search engine and E-Commerce web sites, to personalize c...
Honghua (Kathy) Dai, Lingzhi Zhao, Zaiqing Nie, Ji...