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» Internet Service Tiering as a Market Segmentation Strategy
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INFOCOM
2005
IEEE
14 years 28 days ago
Pricing differentiated Internet services
— One of the critical challenges facing the networking industry today is to increase the profitability of Internet services. One well-known method in economics for increasing th...
Linhai He, Jean C. Walrand
WINE
2005
Springer
184views Economy» more  WINE 2005»
14 years 25 days ago
A Comparative Study on Marketing Mix Models for Digital Products
The rise of the Internet and electronic commerce provide a huge marketspace and unique transaction process for digital products. It is significant to discuss whether established m...
Kanliang Wang, Yuan Wang, Jingtao Yao
HICSS
2003
IEEE
125views Biometrics» more  HICSS 2003»
14 years 19 days ago
A Marketing Model for Mobile Wireless Services
: 1 Invaluable feedback from HIICS referees is gratefully acknowledged. Mobile data services integrate handheld and Internet technologies to create new value propositions (Keen and...
A. Lee Gilbert, Jon D. Kendall
ECIS
2000
13 years 8 months ago
IT-Enabled Sophistication Banking
- Globalization of financial markets resulting from both IT (particularly internet standards) and increasing homogeneity of regulation has strongly affected the environment, financ...
Hans Ulrich Buhl, Dennis Kundisch, Andreas Leinfel...
WECWIS
2002
IEEE
130views ECommerce» more  WECWIS 2002»
14 years 7 days ago
Dynamic Netvalue Analyzer - A Pricing Plan Modeling Tool for ISPs Using Actual Network Usage Data
The current situation in the Internet service provider market shows that Internet service providers (ISPs) are still struggling to find sustainable business models. The challenge ...
Jörn Altmann, Lee Rhodes