39 search results - page 2 / 8 » Internet advertising strategy alignment |
CORR
2006
Springer
13 years 7 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
WINE
2007
Springer
14 years 1 months ago
2007
Springer
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
SEMWEB
2007
Springer
14 years 1 months ago
2007
Springer
An ontology is a formal representation of a domain modeling the entities in the domain and their relations. When a domain is represented by multiple ontologies, there is a need for...
IMC
2010
ACM
13 years 5 months ago
2010
ACM
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
SEMWEB
2007
Springer
14 years 1 months ago
2007
Springer
In different areas ontologies have been developed and many of these ontologies contain overlapping information. Often we would therefore want to be able to use multiple ontologies...