39 search results - page 7 / 8 » Internet advertising strategy alignment |
ESWS
2006
Springer
14 years 2 months ago
2006
Springer
Abstract. We extend the notion of ontology matching to community-driven ontology matching. Primarily, the idea is to enable Web communities to establish and reuse ontology mappings...
ICWS
2009
IEEE
13 years 8 months ago
2009
IEEE
Workflow models have been used and refined for years to execute processes within organisations. To deal with collaborative processes (choreographies) these internal workflow model...
HICSS
2010
IEEE
14 years 5 months ago
2010
IEEE
We examine IT innovation processes and associated effects on industrial automation for a global supplier of high-technology automation equipment (ABB) and their customer (LKAB), a...
WWW
2010
ACM
14 years 5 months ago
2010
ACM
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...
WWW
2010
ACM
14 years 5 months ago
2010
ACM
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...