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116
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WWW
2009
ACM
16 years 5 months ago
2009
ACM
The value of a brand name is an important factor that consumers often take into consideration when making their purchasing decisions. However, it is difficult for users to evaluat...
142
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WWW
2009
ACM
16 years 5 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
152
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WWW
2009
ACM
16 years 5 months ago
2009
ACM
To deal with the problem of empty or too little answers returned from a Web database in response to a user query, this paper proposes a novel approach to provide relevant and rank...
117
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WWW
2009
ACM
16 years 5 months ago
2009
ACM
The ImpressionRank of a web page (or, more generally, of a web site) is the number of times users viewed the page while browsing search results. ImpressionRank captures the visibi...
158
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WWW
2009
ACM
16 years 5 months ago
2009
ACM
Social Networking is one of the major technological phenomena of the Web 2.0, with hundreds of millions of people participating. Social networks enable a form of self expression f...