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WWW
2009
ACM
16 years 5 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WWW
2008
ACM
16 years 5 months ago
Geographic web usage estimation by monitoring DNS caches
DNS is one of the most actively used distributed databases on earth, accessed by millions of people every day to transparently convert host names into IP addresses and vice versa....
Hüseyin Akcan, Torsten Suel, Hervé Br&...
WWW
2008
ACM
16 years 5 months ago
Setting Access Permission through Transitive Relationship in Web-based Social Networks
The rising popularity of Web 2.0, such as blogs, forums, online calendars/diaries, etc., makes users more interested in keeping their data on the Web. Sharing of such data could m...
Dan Hong, Vincent Y. Shen
126
Voted
WWW
2008
ACM
16 years 5 months ago
Externalities in online advertising
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
Arpita Ghosh, Mohammad Mahdian
143
Voted
WWW
2008
ACM
16 years 5 months ago
Collaborative knowledge semantic graph image search
In this paper, we propose a Collaborative Knowledge Semantic Graphs Image Search (CKSGIS) system. It provides a novel way to conduct image search by utilizing the collaborative na...
Jyh-Ren Shieh, Yang-Ting Yeh, Chih-Hung Lin, Ching...