Abstract. Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather tha...
: Out-of-Home (OOH) advertising is currently advancing into a new era: “pervasive advertising” is one of the buzz words describing a soft change from the traditional push-only ...
This paper aims to examine the benefits the introduction of trusted computing can bring to the mobile agent paradigm, with a specific emphasis on mobile agent security.