214 search results - page 4 / 43 » Keyword Generation for Search Engine Advertising |
WWW
2008
ACM
14 years 8 months ago
2008
ACM
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...
WINE
2009
Springer
14 years 2 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
WWW
2010
ACM
14 years 2 months ago
2010
ACM
Today, a huge amount of text is being generated for social purposes on social networking services on the Web. Unlike traditional documents, such text is usually extremely short an...
ER
2008
Springer
13 years 9 months ago
2008
Springer
The existing approaches of keyword search over relational databases always identify the relationships between tuples on the fly, which are rather inefficient as such relational rel...
ICDE
2008
IEEE
14 years 9 months ago
2008
IEEE
In this paper, we develop a model for representing term dependence based on Markov Random Fields and present an approach based on Markov Chain Monte Carlo technique for generating ...