214 search results - page 5 / 43 » Keyword Generation for Search Engine Advertising |
WWW
2007
ACM
14 years 8 months ago
2007
ACM
Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent type of spam ? ...
JUCS
2007
13 years 7 months ago
2007
Abstract: The technology in the field of digital media generates huge amounts of textual information every day, so mechanisms to retrieve relevant information are needed. Under th...
SIGMOD
2007
ACM
14 years 7 months ago
2007
ACM
Keyword search enables web users to easily access XML data without the need to learn a structured query language and to study possibly complex data schemas. Existing work has addr...
WISE
2010
Springer
13 years 5 months ago
2010
Springer
Abstract. Regarding web searches, users have become used to keywordbased search interfaces due to their ease of use. However, this implies a semantic gap between the user's in...
CIKM
2009
Springer
14 years 2 months ago
2009
Springer
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...