214 search results - page 6 / 43 » Keyword Generation for Search Engine Advertising |
PVLDB
2010
13 years 6 months ago
2010
Keyword search (KWS) over relational databases has recently received significant attention. Many solutions and many prototypes have been developed. This task requires addressing ...
ICDE
2009
IEEE
14 years 9 months ago
2009
IEEE
The problem of automatically extracting the most interesting and relevant keyword phrases in a document has been studied extensively as it is crucial for a number of applications. ...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
CORR
2010
Springer
13 years 7 months ago
2010
Springer
Dynamic web applications such as mashups need efficient access to web data that is only accessible via entity search engines (e.g. product or publication search engines). However,...
ANLP
1997
13 years 9 months ago
1997
A multilingual Internet-based employment advertisement system is described. Job ads are submitted as e-mailtexts, analysed by an example-based pattern matcher and stored in langua...