214 search results - page 7 / 43 » Keyword Generation for Search Engine Advertising |
DEXA
2003
Springer
14 years 28 days ago
2003
Springer
: We demonstrate an approach to transform keyword queries automatically into queries that combine keywords appropriately by boolean operations, such as and and or. Our approach is ...
WSDM
2010
ACM
14 years 5 months ago
2010
ACM
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...
SIGECOM
2009
ACM
14 years 2 months ago
2009
ACM
We consider the problem of a search engine trying to assign a sequence of search keywords to a set of competing bidders, each with a daily spending limit. The goal is to maximize ...
ECIR
2006
Springer
13 years 9 months ago
2006
Springer
Keyword-based queries are an important means to retrieve information from XML collections with unknown or complex schemas. Relevance Feedback integrates relevance information provi...
PRICAI
2000
Springer
13 years 11 months ago
2000
Springer
As more information becomes available on the World Wide Web, it has become an acute problem to provide effective search tools for information access. Previous generations of search...