214 search results - page 9 / 43 » Keyword Generation for Search Engine Advertising |
JCDL
2005
ACM
14 years 1 months ago
2005
ACM
An ever-increasing amount of information on the Web today is available only through search interfaces: the users have to type in a set of keywords in a search form in order to acc...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
ECIR
2009
Springer
13 years 5 months ago
2009
Springer
Abstract. The structural heterogeneity and complexity of XML repositories makes query formulation challenging for users who have little knowledge of XML. To assist its users, an XM...
CHI
2010
ACM
14 years 2 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
KDD
2009
ACM
14 years 9 days ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...