168 search results - page 13 / 34 » Keyword generation for search engine advertising using seman... |
CIKM
2005
Springer
14 years 1 months ago
2005
Springer
There has recently been a significant increase in the number of community-based question and answer services on the Web where people answer other peoples’ questions. These serv...
WWW
2005
ACM
14 years 8 months ago
2005
ACM
While the idea that querying mechanisms for complex relationships (otherwise known as Semantic Associations) should be integral to Semantic Web search technologies has recently ga...
ICSNW
2004
Springer
14 years 28 days ago
2004
Springer
Peer-to-Peer systems have proven to be an effective way of sharing data. Modern protocols are able to efficiently route a message to a given peer. However, determining the destin...
WSDM
2010
ACM
14 years 5 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
WWW
2010
ACM
14 years 2 months ago
2010
ACM
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...