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SIGCOMM
2012
ACM
11 years 9 months ago
Measuring and fingerprinting click-spam in ad networks
Advertising plays a vital role in supporting free websites and smartphone apps. Click-spam, i.e., fraudulent or invalid clicks on online ads where the user has no actual interest ...
Vacha Dave, Saikat Guha, Yin Zhang
SIGMOD
2012
ACM
224views Database» more  SIGMOD 2012»
11 years 9 months ago
Tiresias: the database oracle for how-to queries
How-To queries answer fundamental data analysis questions of the form: “How should the input change in order to achieve the desired output”. As a Reverse Data Management probl...
Alexandra Meliou, Dan Suciu
SIGMOD
2012
ACM
203views Database» more  SIGMOD 2012»
11 years 9 months ago
Optimizing index for taxonomy keyword search
Query substitution is an important problem in information retrieval. Much work focuses on how to find substitutes for any given query. In this paper, we study how to efficiently ...
Bolin Ding, Haixun Wang, Ruoming Jin, Jiawei Han, ...
SIGMOD
2012
ACM
234views Database» more  SIGMOD 2012»
11 years 9 months ago
Oracle in-database hadoop: when mapreduce meets RDBMS
Big data is the tar sands of the data world: vast reserves of raw gritty data whose valuable information content can only be extracted at great cost. MapReduce is a popular parall...
Xueyuan Su, Garret Swart
CL
2012
Springer
11 years 9 months ago
Object swapping challenges: An evaluation of imageSegment
In object-oriented systems, runtime memory is composed of an object graph in which objects refer to other objects. This graph of objects evolves while the system is running. Graph...
Mariano Martinez Peck, Noury Bouraqadi, Sté...
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