The transition of search engine usersā intents has been studied for a long time. The knowledge of intent transition, once discovered, can yield a better understanding of how diļ...
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
Sai-Ming Li, Mohammad Mahdian, Randolph Preston Mc...
Graphical models have become the basic framework for topic based probabilistic modeling. Especially models with latent variables have proved to be effective in capturing hidden str...
We propose novel spatio-temporal models to estimate clickthrough rates in the context of content recommendation. We track article CTR at a fixed location over time through a dynam...
We consider the least-square linear regression problem with regularization by the 1-norm, a problem usually referred to as the Lasso. In this paper, we present a detailed asymptot...