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» Learning User Clicks in Web Search
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WISE
2000
Springer
13 years 11 months ago
WebSail: From On-Line Learning to Web Search
In this paper we report our research on building WebSail { an intelligent web search engine that is able to perform real-time adaptive learning. WebSail learns from the user'...
Zhixiang Chen, Xiannong Meng, Binhai Zhu, Richard ...
WWW
2010
ACM
14 years 2 months ago
Exploring searcher interactions for distinguishing types of commercial intent
An improved understanding of the relationship between search intent, result quality, and searcher behavior is crucial for improving the effectiveness of web search. While recent p...
Qi Guo, Eugene Agichtein
WWW
2008
ACM
14 years 8 months ago
Mining the search trails of surfing crowds: identifying relevant websites from user activity
The paper proposes identifying relevant information sources from the history of combined searching and browsing behavior of many Web users. While it has been previously shown that...
Mikhail Bilenko, Ryen W. White
WWW
2007
ACM
14 years 8 months ago
Automatic search engine performance evaluation with click-through data analysis
Performance evaluation is an important issue in Web search engine researches. Traditional evaluation methods rely on much human efforts and are therefore quite time-consuming. Wit...
Yiqun Liu, Yupeng Fu, Min Zhang, Shaoping Ma, Liyu...
WWW
2009
ACM
14 years 8 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...