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» Learning User Clicks in Web Search
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CIKM
2003
Springer
14 years 24 days ago
Automated index management for distributed web search
Distributed heterogeneous search systems are an emerging phenomenon in Web search, in which independent topic-specific search engines provide search services, and metasearchers d...
Rinat Khoussainov, Nicholas Kushmerick
CIKM
2009
Springer
14 years 2 months ago
Expected reciprocal rank for graded relevance
While numerous metrics for information retrieval are available in the case of binary relevance, there is only one commonly used metric for graded relevance, namely the Discounted ...
Olivier Chapelle, Donald Metlzer, Ya Zhang, Pierre...
SIGIR
2010
ACM
13 years 11 months ago
Estimating advertisability of tail queries for sponsored search
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
WWW
2007
ACM
14 years 8 months ago
A large-scale evaluation and analysis of personalized search strategies
Although personalized search has been proposed for many years and many personalization strategies have been investigated, it is still unclear whether personalization is consistent...
Zhicheng Dou, Ruihua Song, Ji-Rong Wen
HICSS
2003
IEEE
186views Biometrics» more  HICSS 2003»
14 years 26 days ago
Personalization through Mask Marketing
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
Moritz Strasser, Alf Zugenmaier