Distributed heterogeneous search systems are an emerging phenomenon in Web search, in which independent topic-specific search engines provide search services, and metasearchers d...
While numerous metrics for information retrieval are available in the case of binary relevance, there is only one commonly used metric for graded relevance, namely the Discounted ...
Olivier Chapelle, Donald Metlzer, Ya Zhang, Pierre...
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
Although personalized search has been proposed for many years and many personalization strategies have been investigated, it is still unclear whether personalization is consistent...
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...