314 search results - page 9 / 63 » Learning User Clicks in Web Search |
WINE
2010
Springer
13 years 4 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
SIGIR
2010
ACM
13 years 10 months ago
2010
ACM
An improved understanding of the relationship between search intent, result quality, and searcher behavior is crucial for improving the effectiveness of web search. While recent p...
WEBDB
2010
Springer
13 years 11 months ago
2010
Springer
The transition of search engine users’ intents has been studied for a long time. The knowledge of intent transition, once discovered, can yield a better understanding of how di�...
WSDM
2010
ACM
14 years 4 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
EMNLP
2009
13 years 4 months ago
2009
Three methods are proposed to classify queries by intent (CQI), e.g., navigational, informational, commercial, etc. Following mixed-initiative dialog systems, search engines shoul...