The real needs of end users of software technology are often neglected until it is too late. An approach is outlined that puts people before technology, and investigates the real ...
This case study describes ethnographic interviews with vehicle buyers to learn how they make purchase decisions. The research was conducted for J. Walter Thompson (JWT), the digit...
The convergence of mobile technology and e-learning has generated considerable excitement among both practitioners and academics. Mass media continually promotes novel idea about m...
Web image search is difficult in part because a handful of keywords are generally insufficient for characterizing the visual properties of an image. Popular engines have begun to ...
James Fogarty, Desney S. Tan, Ashish Kapoor, Simon...