Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
—It is well known that Web users create links with different intentions. However, a key question, which is not well studied, is how to categorize the links and how to quantify th...
Jie Tang, Jing Zhang, Jeffrey Xu Yu, Zi Yang, Keke...
Web spamming techniques aim to achieve undeserved rankings in search results. Research has been widely conducted on identifying such spam and neutralizing its influence. However,...
Ranking methods like PageRank assess the importance of Web pages based on the current state of the rapidly evolving Web graph. The dynamics of the resulting importance scores, how...
Klaus Berberich, Srikanta J. Bedathur, Michalis Va...
Link analysis algorithms have been extensively used in Web information retrieval. However, current link analysis algorithms generally work on a flat link graph, ignoring the hiera...