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CIKM
2009
Springer
14 years 15 days ago
Blogger-centric contextual advertising
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
Teng-Kai Fan, Chia-Hui Chang
NAACL
2010
13 years 6 months ago
Minimally-Supervised Extraction of Entities from Text Advertisements
Extraction of entities from ad creatives is an important problem that can benefit many computational advertising tasks. Supervised and semi-supervised solutions rely on labeled da...
Sameer Singh, Dustin Hillard, Chris Leggetter
KDD
2009
ACM
257views Data Mining» more  KDD 2009»
14 years 3 months ago
Argo: intelligent advertising by mining a user's interest from his photo collections
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying...
WWW
2006
ACM
14 years 9 months ago
Finding advertising keywords on web pages
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...
Wen-tau Yih, Joshua Goodman, Vitor R. Carvalho
WWW
2008
ACM
14 years 9 months ago
Keyword extraction for contextual advertisement
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
Xiaoyuan Wu, Alvaro Bolivar