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ECIS
2004
14 years 8 days ago
Customer relationship management (CRM) evaluation: diffusing crm benefits into business processes
Although CRM is one of the fastest growing management approaches being adopted across many organizations and particularly tourism and hospitality firms, the deployment of CRM appl...
Marianna Sigala
MANSCI
2010
105views more  MANSCI 2010»
13 years 9 months ago
Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling
Companies in a variety of industries (e.g., airlines, hotels, theaters) often use last-minute sales to dispose of unsold capacity. Although this may generate incremental revenues ...
Kinshuk Jerath, Serguei Netessine, Senthil K. Veer...
ELPUB
2007
ACM
14 years 2 months ago
Expectation and Reality in Digital Publishing: Some Australian Perspectives
This paper presents a brief summary of the findings of a Web-based survey of the views of Australian publishers, on the potential impact of digital technologies, followed by three...
Bill Martin, Hepu Deng, Xuemei Tian
HICSS
2006
IEEE
118views Biometrics» more  HICSS 2006»
14 years 5 months ago
Mobilizing Customer Relationship Management - A Journey from Strategy to System Design
The bursting of the e-bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. In both academia and practice, there has re...
Ragnar Schierholz, Lutz Kolbe, Walter Brenner