Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
Although customer relationship management (CRM) is currently gaining widespread popularity in several disciplines and industries, mobile medium as an element of CRM is rarely take...
Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Mat...
IT service providers are increasingly required to orientate their service portfolio towards the IT support of their consumer’s business processes. This enables diversification a...
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...
One of the fundamental ideas of services and service oriented architecture is the possibility to develop new applications by composing existing services into business processes. Ho...