3 search results - page 1 / 1 » Market segmentation via structured click stream analysis |
IMDS
2002
13 years 7 months ago
2002
WINE
2005
Springer
14 years 26 days ago
2005
Springer
In this paper, we propose a simple framework to characterize the switching behavior between search engines based on click streams. We segment users into a number of categories bas...
VLDB
2004
ACM
14 years 22 days ago
2004
ACM
Today’s world of increasingly dynamic computing environments naturally results in more and more data being available as fast streams. Applications such as stock market analysis,...