Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
The ImpressionRank of a web page (or, more generally, of a web site) is the number of times users viewed the page while browsing search results. ImpressionRank captures the visibi...
Private information about individuals that engage in e-commerce business transactions is of economic value to businesses for market analysis and for identifying possible future par...
The Web has become an excellent source for gathering consumer opinions. There are now numerous Web sites containing such opinions, e.g., customer reviews of products, forums, disc...
Containing much valuable information, networks such as the World Wide Web, social networks and metabolic networks draw increasingly attention in scientific communities. Network cl...