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» Marketing Using Web 2.0
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DSVIS
2003
Springer
14 years 26 days ago
Addressing Marketing Requirements in User-Interface Design for Multiple Platforms
The commercial use of the Internet for service provision has deeply changed the environment where human-computer interaction takes place. Web interfaces are now integrated in overa...
Lia Patrício, João Falcão e C...
STOC
2007
ACM
127views Algorithms» more  STOC 2007»
14 years 8 months ago
First to market is not everything: an analysis of preferential attachment with fitness
The design of algorithms on complex networks, such as routing, ranking or recommendation algorithms, requires a detailed understanding of the growth characteristics of the network...
Christian Borgs, Jennifer T. Chayes, Constantinos ...
GI
2005
Springer
14 years 1 months ago
Service Classification versus Configuration
: We briefly review service classification schemes, originating especially from marketing research work, and analyze to what extent they are useful for ontology-based service confi...
Ziv Baida, Hans Akkermans, Jaap Gordijn
SEMWEB
2009
Springer
14 years 5 days ago
Supporting Multi-view User Ontology to Understand Company Value Chains
The objective of the Market Blended Insight (MBI) project is to develop web based techniques to improve the performance of UK Business to Business (B2B) marketing activities. The a...
Landong Zuo, Manuel Salvadores, S. M. Hazzaz Imtia...
HICSS
2003
IEEE
186views Biometrics» more  HICSS 2003»
14 years 28 days ago
Personalization through Mask Marketing
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
Moritz Strasser, Alf Zugenmaier