35 search results - page 1 / 7 » Mathematical Modeling of Competition in Sponsored Search Mar... |
CORR
2010
Springer
13 years 7 months ago
2010
Springer
Sponsored search mechanisms have drawn much attention from both academic community and industry in recent years since the seminal papers of [3] and [4]. However, most of the exist...
CEC
2010
IEEE
13 years 8 months ago
2010
IEEE
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
WINE
2007
Springer
14 years 1 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
WWW
2010
ACM
14 years 2 months ago
2010
ACM
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...