35 search results - page 4 / 7 » Mathematical Modeling of Competition in Sponsored Search Mar... |
ESA
2009
Springer
14 years 2 months ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
INFORMATICALT
2002
13 years 7 months ago
2002
Two examples of open-loop differential games are considered in the paper. Starting with simplified dynamic Duel, further it was developed to differential economic Duel modelling pr...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
WWW
2010
ACM
14 years 2 months ago
2010
ACM
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...