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» Maximizing the spread of influence through a social network
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SASO
2008
IEEE
14 years 3 months ago
An Infection-Based Mechanism for Self-Adaptation in Multi-agent Complex Networks
Distributed mechanisms that regulate the behavior of autonomous agents in open multi-agent systems (MAS) are of high interest since we cannot employ centralized approaches relying...
Norman Salazar, Juan A. Rodríguez-Aguilar, ...
SOCIALCOM
2010
13 years 3 months ago
Learning Influence Propagation of Personal Blogs with Content and Network Analyses
Weblogs (blogs) serve as a gateway to a large blog reader population, so blog authors can potentially influence a large reader population by expressing their thoughts and expertise...
Il-Chul Moon, Dongwoo Kim, Yohan Jo, Alice H. Oh
WWW
2009
ACM
14 years 9 months ago
A measurement-driven analysis of information propagation in the flickr social network
Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing t...
Meeyoung Cha, Alan Mislove, P. Krishna Gummadi
WINE
2009
Springer
383views Economy» more  WINE 2009»
14 years 3 months ago
News Posting by Strategic Users in a Social Network
We argue that users in social networks are strategic in how they post and propagate information. We propose two models — greedy and courteous — and study information propagatio...
Mangesh Gupte, MohammadTaghi Hajiaghayi, Lu Han, L...
CIKM
2009
Springer
14 years 3 months ago
An analysis of information diffusion in the blog world
In the blog world, bloggers produce information, establish relationships with other bloggers in order to exchange information, and form a blog network, an online social network. I...
Yong-Suk Kwon, Sang-Wook Kim, Sunju Park