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WWW
2011
ACM
13 years 3 months ago
Measuring the effectiveness of display advertising: a time series approach
We develop an approach for measuring the effectiveness of online display advertising at the campaign level. We present a Kalman filtering approach to deseasonalize and estimate ...
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kw...
WWW
2007
ACM
14 years 9 months ago
Anchor-based proximity measures
We present a family of measures of proximity of an arbitrary node in a directed graph to a pre-specified subset of nodes, called the anchor. Our measures are based on three differ...
Amruta Joshi, Ravi Kumar, Benjamin Reed, Andrew To...
CCS
2006
ACM
14 years 22 days ago
Measuring denial Of service
Denial-of-service (DoS) attacks significantly degrade service quality experienced by legitimate users by introducing long delays, excessive losses, and service interruptions. The ...
Jelena Mirkovic, Peter L. Reiher, Sonia Fahmy, Ros...
SIGIR
2006
ACM
14 years 2 months ago
Measuring similarity of semi-structured documents with context weights
In this work, we study similarity measures for text-centric XML documents based on an extended vector space model, which considers both document content and structure. Experimenta...
Christopher C. Yang, Nan Liu
SIGMETRICS
2010
ACM
206views Hardware» more  SIGMETRICS 2010»
14 years 1 months ago
Successive c-optimal designs: a scalable technique to optimize the measurements on large networks
We propose a new approach to optimize the deployment and the sampling rates of network monitoring tools, such as Netflow, on a large IP network. It reduces to solving a stochasti...
Guillaume Sagnol, Mustapha Bouhtou, Stephane Gaube...