This paper assesses the predictability of network traffic by considering two metrics: (1) how far into the future a traffic rate process can be predicted with bounded error; (2) w...
Concept drift means that the concept about which data is obtained may shift from time to time, each time after some minimum permanence. Except for this minimum permanence, the con...
John Case, Sanjay Jain, Susanne Kaufmann, Arun Sha...
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
The importance of software measurement is increasing leading to development of new measurement techniques. As the development of object-oriented software is rising, more and more ...
K. K. Aggarwal, Yogesh Singh, Arvinder Kaur, Ruchi...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...