E-commerce web sites that sell highly customized products tend to be very complex in terms of the underlying logical model of the customization process. We present a systematic ap...
Andrea Lombardoni, Moira C. Norrie, Nadir Weibel, ...
EPOS is a kernel software engineering environment, o ering integrated software con guration and process management. The EPOS process modeling PM support system runs on top of th...
Based on our field studies and consultations with field experts, we identified three main problems that are of key importance to online web personalization and customer relationsh...
A lift curve, with the true positive rate on the y-axis and the customer pull (or contact) rate on the x-axis, is often used to depict the model performance in many data mining ap...
Abstract. Systems for the support of customer relationship management are becoming increasingly attractive for vendors. Loyalty systems provide an interesting possibility for vendo...
Matthias Enzmann, Marc Fischlin, Markus Schneider ...