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» Methodology for customer relationship management
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CIKM
2009
Springer
14 years 2 months ago
Group CRM: a new telecom CRM framework from social network perspective
The structure of customer communication network provides us a natural way to understand customers’ relationships. Traditional customer relationship management (CRM) methods focu...
Bin Wu, Qi Ye, Shengqi Yang, Bai Wang
ECAI
2000
Springer
14 years 2 days ago
Gaining Insights into Web Customers using Web Intelligence
The web is fast maturing into an important marketing medium that provides businesses with the ability to undertake oneto-one marketing and provide personalised services to their cu...
Sarabjot S. Anand, Matthias Baumgarten, Alex G. B&...
LREC
2008
88views Education» more  LREC 2008»
13 years 9 months ago
An Infrastructure, Tools and Methodology for Evaluation of Multicultural Name Matching Systems
This paper describes a Name Matching Evaluation Laboratory that is a joint effort across multiple projects. The lab houses our evaluation infrastructure as well as multiple name m...
Keith J. Miller, Mark Arehart, Catherine Ball, Joh...
HICSS
2003
IEEE
359views Biometrics» more  HICSS 2003»
14 years 1 months ago
Assessing the Readiness of Firms for CRM: A Literature Review and Research Model
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM imp...
Rosalie J. Ocker, Susan Mudambi
JECR
2002
120views more  JECR 2002»
13 years 7 months ago
Strategic Connectivity in Extended Enterprise Networks
Extended enterprises are networks of organizations interconnected to exchange critical resources, such as raw materials, labor, access to markets, specialized skills and knowledge...
John Tillquist