260 search results - page 4 / 52 » Methodology for customer relationship management |
ICMB
2005
IEEE
2005
IEEE
Mobile Customer Relationship Management: An Explorative Investigation of the Italian Consumer Market
14 years 1 months ago
Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted a...
HICSS
2006
IEEE
14 years 1 months ago
2006
IEEE
The bursting of the e-bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. In both academia and practice, there has re...
HICSS
2003
IEEE
14 years 1 months ago
2003
IEEE
Customer Relationship Management (CRM) is critical to the success of a business. Recent work in CRM has focused on the mining of customer-related data and the construction of cust...
ECIS
2004
13 years 9 months ago
2004
Although CRM is one of the fastest growing management approaches being adopted across many organizations and particularly tourism and hospitality firms, the deployment of CRM appl...
MOBIS
2003
13 years 9 months ago
2003
